'Better value found abroad' for British families

'Better value found abroad' for British families
Though the traditional wisdom has been that in order to keep family holiday costs down it is better to stay in the UK, new research has revealed that this may not be the case and travelling to other parts of Europe may indeed be cheaper.

Internet bank Egg's new retail therapy index found that 63 per cent of Brits who prefer to take holidays abroad do so in part for financial reasons.

"Going on a summer holiday is one of the biggest annual financial commitments for most households, so it is no surprise that we are increasingly trying to find ways to budget and bring the cost down," commented Alison Wright, Egg's chief marketing officer

"With the emergence of low cost airlines and the comparatively cheap prices while abroad, it is no wonder many consumers are seeking foreign shores, where they can make their holiday spending money go much further."

Egg's research has shown that the cost of taking a holiday in the UK has risen by twice the rate of inflation in the last year alone, with entertainment and recreation prices especially expensive at the moment.



Back 04.08.2006.